[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.irla.cz\/propagujte-se-skvelymi-webovymi-strankami\/#Article","mainEntityOfPage":"https:\/\/www.irla.cz\/propagujte-se-skvelymi-webovymi-strankami\/","headline":"Propagujte se skv\u011bl\u00fdmi webov\u00fdmi str\u00e1nkami","name":"Propagujte se skv\u011bl\u00fdmi webov\u00fdmi str\u00e1nkami","description":"Pokud u\u017e vyv\u00edj\u00edte koncept, produkt nebo slu\u017ebu v r\u00e1mci firmy nebo jin\u00e9ho spole\u010denstv\u00ed, nechte si z\u0159\u00eddit webov\u00e9 str\u00e1nky. Z\u00e1kazn\u00edkovi tak nemus\u00edte poka\u017ed\u00e9 slo\u017eit\u011b vysv\u011btlovat nebo vypisovat na propaga\u010dn\u00ed let\u00e1\u010dky, sta\u010d\u00ed jeden mal\u00fd, \u0161ikovn\u00fd odkaz. Tam p\u0159ehledn\u011b uvedete v\u0161e o sob\u011b, sv\u00e9m produktu a va\u0161\u00ed prodejn\u011b. To se samoz\u0159ejm\u011b jednodu\u0161e \u0159ekne, jen\u017ee pro n\u011bkoho, kdo o str\u00e1nk\u00e1ch […]","datePublished":"2019-09-20","dateModified":"2023-05-09","author":{"@type":"Person","@id":"https:\/\/www.irla.cz\/author\/#Person","name":"","url":"https:\/\/www.irla.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7b7a3ac09da7f6a75c5f1ebec5be454c22943a51b9f5595d89318ef09bd44dd1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7b7a3ac09da7f6a75c5f1ebec5be454c22943a51b9f5595d89318ef09bd44dd1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"irla.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.irla.cz\/wp-content\/uploads\/img_a355435_w3093_t1569697642.jpg","url":"https:\/\/www.irla.cz\/wp-content\/uploads\/img_a355435_w3093_t1569697642.jpg","height":0,"width":0},"url":"https:\/\/www.irla.cz\/propagujte-se-skvelymi-webovymi-strankami\/","about":["Podnik\u00e1n\u00ed"],"wordCount":479,"articleBody":"Pokud u\u017e vyv\u00edj\u00edte koncept, produkt nebo slu\u017ebu v r\u00e1mci firmy nebo jin\u00e9ho spole\u010denstv\u00ed, nechte si z\u0159\u00eddit webov\u00e9 str\u00e1nky. Z\u00e1kazn\u00edkovi tak nemus\u00edte poka\u017ed\u00e9 slo\u017eit\u011b vysv\u011btlovat nebo vypisovat na propaga\u010dn\u00ed let\u00e1\u010dky, sta\u010d\u00ed jeden mal\u00fd, \u0161ikovn\u00fd odkaz. Tam p\u0159ehledn\u011b uvedete v\u0161e o sob\u011b, sv\u00e9m produktu a va\u0161\u00ed prodejn\u011b. To se samoz\u0159ejm\u011b jednodu\u0161e \u0159ekne, jen\u017ee pro n\u011bkoho, kdo o str\u00e1nk\u00e1ch moc nev\u00ed m\u016f\u017ee b\u00fdt zad\u00e1n\u00ed po\u017eadavku t\u00e1pav\u00e9.\tObujte se do bot u\u017eivateleV prv\u00e9 \u0159ad\u011b budete pot\u0159ebovat n\u00e1zev dom\u00e9ny, p\u0159esn\u011bji \u0159e\u010deno voln\u00e9 dom\u00e9ny. Jm\u00e9no by m\u011blo b\u00fdt jednoduch\u00e9, lehce zapamatovateln\u00e9 a obsahovat co nejm\u00e9n\u011b poml\u010dek, \u010d\u00edsel a podobn\u011b. D\u00e1le byste m\u011bli m\u00edt jasnou p\u0159edstavu o sv\u00e9m logu, n\u00e1zvu firmy a tak\u00e9 dobrou navigaci. Ta zajist\u00ed hladk\u00fd pohyb z\u00e1kazn\u00edka na str\u00e1nk\u00e1ch. Nezasekne se nap\u0159\u00edklad v n\u011bjak\u00e9 podstr\u00e1nce, ze kter\u00e9 se nebude um\u011bt dostat zp\u00e1tky na tu domovskou.V\u011bt\u0161ina z n\u00e1s pravideln\u011b brouzd\u00e1 po internetu, jak\u00e9 chov\u00e1n\u00ed u sebe sledujete? Chod\u00edte rad\u011bji na weby skrz desktopov\u00fd nebo mobilov\u00fd prohl\u00ed\u017ee\u010d? Va\u0161i z\u00e1kazn\u00edci se asi tak\u00e9 budou cht\u00edt p\u0159ipojit z mobilu. Dop\u0159ejte jim proto \u017eivot bez frustrace pomoc\u00ed responzivn\u00edho designu. M\u011bl by produkovat r\u016fzn\u00e9 verze str\u00e1nky pro r\u016fzn\u00e1 za\u0159\u00edzen\u00ed, tj. variaci velikost\u00ed obrazovek.Pro va\u0161e vlastn\u00ed \u00fa\u010dely doporu\u010duju web spojit s n\u011bjak\u00fdm statistick\u00fdm syst\u00e9mem. Jeden z nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00edch je Google Analytics spolu s Google Tag Manager. M\u016f\u017eete zde pozorovat velk\u00e9 mno\u017estv\u00ed dat o va\u0161ich n\u00e1v\u0161t\u011bvn\u00edc\u00edch – odkud p\u0159i\u0161li, kolik \u010dasu str\u00e1v\u00ed, jestli si daj\u00ed polo\u017eky do ko\u0161\u00edku. Skrze to m\u016f\u017eete analyzovat sv\u00e9 nedostatky nebo i efektivitu va\u0161ich placen\u00fdch reklam nebo t\u0159eba soci\u00e1ln\u00edch s\u00edt\u00ed.Co se t\u00fdk\u00e1 samotn\u00e9ho obsahu, m\u011bli byste uv\u00e9st v\u0161echny pot\u0159ebn\u00e9 informace jako jsou:·         Otev\u00edrac\u00ed hodiny·         Kontaktn\u00ed informace·         Rozsah slu\u017eeb v\u010detn\u011b cen\u00edku (nap\u0159. nab\u00edz\u00edte-li kade\u0159nick\u00e9 nebo manik\u00e9rsk\u00e9 slu\u017eby)·         Recenze nebo uk\u00e1zky va\u0161\u00ed pr\u00e1ce·         P\u0159\u00edpadn\u011b m\u016f\u017eete tak\u00e9 tvo\u0159it u\u017eite\u010dn\u00fd obsah pro va\u0161e z\u00e1kazn\u00edky prost\u0159ednictv\u00edm blogu a \u010dl\u00e1nk\u016f.                                                                                                                                                                                                                                                                                                                                                                                         4.3\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Propagujte se skv\u011bl\u00fdmi webov\u00fdmi str\u00e1nkami","item":"https:\/\/www.irla.cz\/propagujte-se-skvelymi-webovymi-strankami\/#breadcrumbitem"}]}]